Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. And yet, chances are you really don’t know anyone directly who uses experimentation as a part of their regular business practice. Wah wah wah waaah.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Octopai

OCTOBER 26, 2022

DataOps is an approach to best practices for data management that increases the quantity of data analytics products a data team can develop and deploy in a given time while drastically improving the level of data quality. Continuous DataOps metrics testing checks data’s validity, completeness and integrity at input and output.

Data Quality 52

Data Quality Data Analytics Analytics Manufacturing 52

AWS Big Data

NOVEMBER 2, 2023

Solution overview GoDaddy’s intelligent compute platform envisions simplification of compute operations for all personas, without limiting power users, to ensure out-of-box cost and performance optimization for data and ML workloads. Gather relevant metrics from the tests. Analyze results to draw insights and conclusions. HCatalog 3.1.3

Cost-Benefit 88

Cost-Benefit Big Data Testing Optimization 88

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers.

Experimentation 103

Experimentation Testing Optimization Measurement 103

Domino Data Lab

SEPTEMBER 10, 2020

Yet despite all this hard work, few models ever make it into production (VentureBeat AI concluded that just 13% of data science projects make it into production) and in terms of delivering value to the business, Gartner predicts that only 20% of analytics projects will deliver business outcomes that improve performance. What’s going on?

Modeling 101

Modeling IT Data Science Experimentation 101

Cloudera

APRIL 9, 2021

And this blog will focus on Predictive Analytics. Predictive Analytics – AI & machine learning. To effectively leverage their predictive capabilities and maximize time-to-value these companies need an ML infrastructure that allows them to quickly move models from data pipelines, to experimentation and into the business.

Machine Learning 98

Machine Learning Forecasting Manufacturing Predictive Analytics 98

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. These changes impact my AdWords spend sub-optimally.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

MAY 15, 2006

There is a lot of "buzz" around "buzzy" metrics such as brand value / brand impact, blog-pulse , to name a couple. IMHO these "buzzy" metrics might be a sub optimal use of time/resources if we don't first have a hard core understanding of customer satisfaction and task completion on our websites.

Metrics 100

Metrics Experimentation Testing Interactive 100

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

DECEMBER 9, 2009

Specifically: Who owns web analytics / who it reports to from a org structure perspective. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum. If your overall web business is misaligned from an org perspective then honestly there is no hope for you, regardless of where analytics sits.].

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Then approach each separately (even though there are tools like Google Analytics that will do both).

Metrics 141

Metrics Reporting Analytics Marketing 141

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times. Now nearly half of code suggestions are accepted.

Cost-Benefit 112

Cost-Benefit Metrics Insurance Measurement 112

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Business Over Broadway

MAY 22, 2019

According to Gartner, companies need to adopt these practices: build culture of collaboration and experimentation; start with a 3-way partnership among executives leading digital initiative, line of business and IT. Also, loyalty leaders infuse analytics into CX programs, including machine learning, data science and data integration.

Machine Learning 40

Machine Learning Technology Digital Transformation Data Science 40

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

NOVEMBER 12, 2006

And no that is not Visits or Total Visitors in the denominator, for my perspective on why that is sub-optimal click here and read the part about Why use Unique Visitors.]. Some analytics professionals are still using weblogs as the source of data for doing Web Analytics. Is Real Conversion Rate metric a good one?

Measurement 99

Measurement Analytics Optimization Marketing 99

datapine

MAY 20, 2020

With a powerful dashboard maker , each point of your customer relations can be optimized to maximize your performance while bringing various additional benefits to the picture. A dynamic CRM KPI dashboard or CRM report template will form the very foundations of your reporting and analytics initiatives. What Is A CRM Report?

Dashboards 265

Dashboards Reporting KPI Visualization 265

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. 6: If All Else Fails.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Outcomes.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

DataKitchen

APRIL 13, 2021

Process Analytics. DataOps needs a directed graph-based workflow that contains all the data access, integration, model and visualization steps in the data analytic production process. Composable Analytics — A DataOps Enterprise Platform with built-in services for data orchestration, automation, and analytics.

Testing 307

Testing Machine Learning Consulting Data Quality 307

AWS Big Data

JULY 20, 2023

One key component that plays a central role in modern data architectures is the data lake, which allows organizations to store and analyze large amounts of data in a cost-effective manner and run advanced analytics and machine learning (ML) at scale. Moreover, running advanced analytics and ML on disparate data sources proved challenging.

Data Lake 87

Data Lake Analytics Snapshot Optimization 87

Occam's Razor

DECEMBER 12, 2016

And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!) What guarantees that agility and innovation are present in your analytics practice? It is not even an analytics tool.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Companies that succeed at machine learning tend to build on those existing analytics use cases.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

AUGUST 23, 2010

Every believer in Web Analytics 2.0 What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. Get everyone involved!

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. For how to go about this, use the wonderful Analytics Ladder of Awesomeness.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Corinium

APRIL 25, 2019

Ahead of the Chief Data Analytics Officers & Influencers, Insurance event we caught up with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity to discuss how the industry is evolving. Life insurance needs accurate data on consumer health, age and other metrics of risk.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Of course Yahoo!

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

AWS Big Data

NOVEMBER 14, 2023

With a combination of low-latency data streaming and analytics, they are able to understand and personalize the user experience via a seamlessly integrated, self-reliant system for experimentation and automated feedback. Next, let’s go back to the NHL use case where they combine IoT, data streaming, and machine learning.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

AWS Big Data

JANUARY 24, 2023

The utility for cloning and experimentation is available in the open-sourced GitHub repository. It contains references to data that is used as sources and targets in AWS Glue ETL (extract, transform, and load) jobs, and stores information about the location, schema, and runtime metrics of your data.

Data Architecture 66

Data Architecture Metadata Data Lake Snapshot 66

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0. Of course tools. Don't be.

Analytics 135

Analytics Testing Measurement Optimization 135