Smart Data Collective

JULY 19, 2019

However, it has been slow to invest in machine learning and other big data tools, until recently. From the BSS perspective, Comarch’s portfolio of products for telecommunications covers tools for both retail and enterprise (B2B) billing, charging and revenue management, a self-enablement platform, and sales/ordering tools.

Big Data 79

Big Data Internet of Things IoT B2B 79

Jet Global

MARCH 10, 2020

As a B2B technology implementation specialist, he works closely with companies to explore tech-driven opportunities and obstacles standing in front of them. I think most companies realized this around 2016, but 2020 is the year when they’ll really get serious about leveraging, optimizing, or monetizing data.

Digital Transformation 69

Digital Transformation Big Data B2B Data-driven 69

datapine

AUGUST 20, 2019

to perform B2B operations. Processing Big data optimally helps businesses to produce deeper insights and make smarter decisions through careful interpretation. Variety: Variety signifies the different types of data such as semi-structured, unstructured or heterogeneous data that can be too disparate for enterprise B2B networks.

Big Data 100

Big Data B2B Cost-Benefit Structured Data 100

Smart Data Collective

DECEMBER 14, 2019

Econsultancy and Adobe asked B2B companies to report on what the most exciting opportunity for growth in 2020 is and the leading answer was, “customer experience.” AI and big data are helping large companies already in optimizing many areas with smoother delivery and improved productivity. or “That was a great experience.” Fewer calls.

Big Data 65

Big Data Cost-Benefit B2B Sales 65

Smart Data Collective

MARCH 14, 2022

Data Analytics is an Invaluable Part of SaaS Revenue Optimization. The first stage of understanding SaaS sales is having an understanding of what SaaS products are and how to effectively sell them to customers, whether that is through business to consumer (B2C) or business to business (B2B). SaaS companies are no exception.

Modeling 100

Modeling Analytics Sales Key Performance Indicator 100

BizAcuity

APRIL 6, 2022

A majority of online casinos have also started accepting various cryptocurrencies as payments and many B2B gaming providers have been heavily investing in crypto gaming to meet with the rising demand. Crypto Casinos provide hundreds of games, sports and esports betting options and are increasingly getting popular.

Data Analytics 52

Data Analytics Analytics B2B Deep Learning 52

AWS Big Data

JULY 13, 2023

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

Optimization 90

Optimization B2B Data Quality Sales 90

O'Reilly on Data

MAY 14, 2020

This role includes everything a traditional PM does, but also requires an operational understanding of machine learning software development, along with a realistic view of its capabilities and limitations. Consumer Companies Versus B2B Companies.

Management 363

Management Experimentation B2B Machine Learning 363

AWS Big Data

NOVEMBER 29, 2023

Since then, customer demands for better scale, higher throughput, and agility in handling a wide variety of changing, but increasingly business critical analytics and machine learning use cases has exploded, and we have been keeping pace.

Data Warehouse 103

Data Warehouse Data Lake Analytics Machine Learning 103

CIO Business Intelligence

MARCH 2, 2023

Additionally, businesses that combine automation with AI will be able to make faster decisions, optimize business processes, and drive higher rates of efficiencies, says Subramani Elumalai, VP of application management services delivery at Capgemini. Other CIOs concur that the business is the central consideration for automation efforts.

Data Lake 143

Data Lake Forecasting B2B Optimization 143

AWS Big Data

FEBRUARY 20, 2024

In this post, we discuss how to architect a near-real-time analytics solution with AWS managed analytics, AI and machine learning (ML), and database services. Managed AWS Analytics and Database services allow for each component of the solution, from ingestion to analysis, to be optimized for speed, with little management overhead.

Visualization 102

Visualization Cost-Benefit Optimization B2B 102

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

AWS Big Data

APRIL 19, 2023

Building an optimal data system As data grows at an extraordinary rate, data proliferation across your data stores, data warehouse, and data lakes can become a challenge. Customers want to get started with analytics on large amounts of data instantly and scale analytics quickly and cost-effectively without infrastructure management.

Data Warehouse 57

Data Warehouse Data Lake Unstructured Data Optimization 57

CIO Business Intelligence

JUNE 24, 2022

Leveraging AWS and Azure, Kimberly-Clark was able to refine retail revenue growth management and optimize pricing promotions with partners to maximize top-line growth, he says. “We Kimberly-Clark’s other major customer segment, B2B2C mass retail partners, including Wal-Mart and Target, is the other focus of its business transformation.

Digital Transformation 126

Digital Transformation B2B Data-driven Data Lake 126

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. How do you optimize those teams? I started as an advertising, creative director, then moved on to marketing communications and then moved to marketing. And therefore, you know, what sort of quality control should you have?

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

AWS Big Data

JUNE 30, 2023

The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain. Its machine learning (ML) engine provides automated insights to improve campaign performance and ROI. We know there are many businesses out there facing similar challenges.

Marketing 52

Marketing Dashboards Advertising ROI 52

datapine

NOVEMBER 19, 2019

There are a large number of tools used in AI, including versions of search and mathematical optimization, logic, methods based on probability and economics, and many others. Currently, popular approaches include statistical methods, computational intelligence, and traditional symbolic AI.

Technology 279

Technology Internet of Things IT IoT 279

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. The end goal is to recommend an optimal mix for your marketing budget. Step 1: Optimal Metrics. Digital Attribution's Ladder of Awesomeness.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

FEBRUARY 28, 2017

Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. You are what you measure. Truly omg coolness.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. Almost nothing. Divided by 845,921.

Advertising 162

Advertising Marketing B2B ROI 162

Jet Global

FEBRUARY 23, 2024

ETL helps collect, optimize, and store data for better reporting and real-time analysis. Data Warehouse A data warehouse is a collection of business data from multiple sources that is optimized for reporting, analytics, and decision making. It facilitates smooth B2B data transmission. What are the steps of data mapping?

Data Warehouse 52

Data Warehouse Reporting Data Transformation Sales 52