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The top 15 big data and data analytics certifications

CIO Business Intelligence

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.

Big Data 126
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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. billion on analytics last year. There are many ways that data analytics can help e-commerce companies succeed. Experimentation is the key to finding the highest-yielding version of your website elements.

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12 data science certifications that will pay off

CIO Business Intelligence

Whether you’re looking to earn a certification from an accredited university, gain experience as a new grad, hone vendor-specific skills, or demonstrate your knowledge of data analytics, the following certifications (presented in alphabetical order) will work for you. Transforming data into value What is a data scientist?

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What is a data scientist? A key data analytics role and a lucrative career

CIO Business Intelligence

Data scientists are analytical data experts who use data science to discover insights from massive amounts of structured and unstructured data to help shape or meet specific business needs and goals. Data scientist job description. Data scientist skills. What does a data scientist do?

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data.

B2B 106
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5 Tips to Stay Competitive as AI Technology Evolves

Smart Data Collective

AI technology moves innovation forward by boosting tinkering and experimentation, accelerating the innovation process. Take advantage of data analytics. One of the biggest reasons AI has become so valuable is that it is so tightly integrated with data analytics. Leverage innovation.

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Apache Kafka and Apache Flink: An open-source match made in heaven

IBM Big Data Hub

However, not all of it is necessarily actionable and some get stuck in queues or big data batch processing. Additionally, Apache Flink contextualizes your data by detecting patterns, enabling you to understand how things happen alongside each other.