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IBM Consulting unveils Center of Excellence for generative AI

IBM Big Data Hub

IBM Consulting has established a Center of Excellence for generative AI. It stands alongside IBM Consulting’s existing global AI and Automation practice, which includes 21,000 data and AI consultants who have conducted over 40,000 enterprise client engagements. The CoE is off to a fast start.

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5 common consultant negotiation tactics and how to protect your interests

CIO Business Intelligence

To execute a successful digital transformation initiative, you are likely to establish consulting provider relationships. Unfortunately, many organizations find themselves susceptible to the tactics used by consultants to manage their risk and optimize a commercial arrangement to their benefit. This takes planning.

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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Big Data Hub

In today’s dynamic and uncertain landscape, commerce strategy—what we might formerly have referred to as ecommerce strategy—is so much more than it once was. Commerce is a complex journey in which the moment of truth—conversion—takes place. Experience is the North Star of conversion.

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Types of business strategy

IBM Big Data Hub

In today’s business environment, regardless of the product or service, leaders must develop a well-honed business strategy. A successful business strategy must clearly define an organization’s objectives, decision-making processes and long-term business goals.

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Unlocking success: Key components of a winning customer experience strategy

IBM Big Data Hub

Customer experience strategy (CX strategy) is when organizations optimize customer engagements to create happy customers, drive customer loyalty and help to recruit new customers. Seven hallmarks of a successful customer experience strategy Customer experience requires the right strategy and dedicated actions to drive success.

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10 cloud strategy questions every IT leader must answer

CIO Business Intelligence

Although some continue to leap without looking into cloud deals, the value of developing a comprehensive cloud strategy has become evident. Without a clear cloud strategy and broad leadership support, even value-adding cloud investments may be at risk. And it’s never too late for CIOs to reassess their cloud strategies.

Strategy 145
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Create a lasting customer retention strategy

IBM Big Data Hub

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Steps to create an effective customer retention strategy Effective customer retention strategies begin the moment a first-time customer makes a purchase.