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Maximizing your event-driven architecture investments: Unleashing the power of Apache Kafka with IBM Event Automation

IBM Big Data Hub

Recognizing the need to harness real-time data, businesses are increasingly turning to event-driven architecture (EDA) as a strategic approach to stay ahead of the curve. This trend grows stronger as organizations realize the benefits that come from the power of real-time data streaming. Do you remember playing in the sandbox as a kid?

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Real-time transaction data analysis with IBM Event Automation

IBM Big Data Hub

The ability to quickly respond to shifting customer and market dynamics has become key for contending with today’s growing digital economy. An event-driven architecture focuses on the publication, capture, processing and storage of events. This stream provides a persistent, real-time log of all orders received.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 106
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3 reasons why business and data analysts need to work with real-time events

IBM Big Data Hub

They are being increasingly challenged to improve efficiency and cost savings, embrace automation, and engage in data-driven decision making that helps their organization stand out from the competition. Advantages of event-driven solutions This is where event-driven solutions excel.

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Responding in real time to changing market dynamics

IBM Big Data Hub

Keeping up with the volatility of the market is no easy task. Specifically, organizations that can implement more continuously aware, dynamic, and automated inventory management systems create a significant competitive advantage to increase market share.

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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 124
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8 Reasons Data-Driven Companies Are Utilizing Email Marketing

Smart Data Collective

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. Cost-effective method.