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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Analytics technology has made it easier than ever to monitor fan engagement.

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Perform time series forecasting using Amazon Redshift ML and Amazon Forecast

AWS Big Data

Many businesses use different software tools to analyze historical data and past patterns to forecast future demand and trends to make more accurate financial, marketing, and operational decisions. Forecasting acts as a planning tool to help enterprises prepare for the uncertainty that can occur in the future.

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4 smart technologies modernizing sourcing strategy

IBM Big Data Hub

Here are four smart technologies modernizing strategic sourcing processes today: Automation Business process automation (also considered a type of business process outsourcing ) is pervasive across industries, minimizing manual tasks in accounting, human resources, IT and more. Blockchain Information is an invaluable business asset.

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AI, predictive analytics top list of hot technologies for banks

CIO Business Intelligence

Hot technologies for banks also include 5G , natural language processing (NLP) , microservices architecture , and computer vision, according to Forrester’s recent Top Emerging Technologies in Banking In 2022 report. 5G aids customer service. 5G aids customer service. 5G aids customer service.

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AI in Manufacturing

Manufacturers want to deliver the best products on the market as quickly and ethically as possible. Their problems and needs don’t change, but the technology and solutions do. How AI modernizes demand forecasting, supply chain, and predictive maintenance. They want to increase productivity and profits.

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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? The Ethical OS also provides excellent tools for thinking through the impact of technologies. The Marketing team built the first model, but because it was from marketing, the model optimized for CTR and lead conversion.

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