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How to get started with Customer Segmentation

Aryng

“It’s not the customer’s job to know what they want.” – Steve Jobs Back in the days when there were no automobiles, if Henry Ford had asked people what they wanted, they would have said “faster horses.”

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The customer experience evolution: Today’s data-driven, real-time discipline

IBM Big Data Hub

An evolution of customer experience (CX) was to be expected. Throughout modern history, organizations have encountered internal and external challenges that changed how they interact with customers and how customers view those organizations. Customer needs changed.

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What most CIOs get wrong about strategic IT plans

CIO Business Intelligence

Most business planners get this one right, except for the unfortunate tendency many CIOs have of misidentifying some stakeholders as “internal customers.” Strategy, in military terms, describes the broad-stroke view of how to beat an opponent. Wonder why Elon Musk wants to land people on Mars?

IT 89
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I Actually Chatted with ChatGPT

O'Reilly on Data

And by “chat” I mean the original sense of the word—to hold a back-and-forth verbal conversation with it just like how you would chat with a fellow human being. I wore standard Apple earbuds with a built-in mic and talked with ChatGPT just like how I would be talking to someone on the phone while driving.

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Mini Guide to Utilizing Data Analytics in Email Marketing

Smart Data Collective

A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Digital marketing is getting more competitive with each passing day, but small businesses can still rely on a time-tested channel: email marketing. Thus, your customers are most likely to have an email address.

Marketing 144
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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Last month, we talked about the merits of using data analytics to get a better understanding of your competitors. However, analytics technology is even more important when it comes to understanding your customers. However, analytics technology is even more important when it comes to understanding your customers.

Marketing 102
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Niche Data Tactics to Take Your Business to the Next Level

Smart Data Collective

Whether you’ve been using it for a while in your business or you’re just starting to explore the possibilities, there’s a lot to consider. Large corporations can hire dedicated data experts or even a full big data team , but small businesses have to be more selectively strategic in how they approach collecting and leveraging data.

Big Data 110