Smart Data Collective

MAY 25, 2021

How much are companies investing in AI marketing strategies? One study found that 51% of major ecommerce companies are investing in AI to automate their marketing channels. Another poll showed that 71% of marketers feel AI can be beneficial for personalization. Unfortunately, AI marketing tactics are not without their downsides.

Marketing 125

Marketing Advertising Strategy Data-driven 125

Smart Data Collective

AUGUST 19, 2021

Data is the backbone of effective digital marketing, and content is not just king; it is the entire royal family. When you combine both, you get one of the most formidable and effective marketing strategies ever. Below, we highlight how qualitative and quantitative data can improve our marketing strategy.

Marketing 131

Marketing Analytics Measurement Optimization 131

FineReport

JUNE 14, 2023

Typically displayed as an interactive dashboard, this type of report visually presents information related to a predetermined set of key performance indicators. Marketing KPI Report Example Marketing report provides insights into the revenue and budget aspects of various marketing activities.

KPI 52

KPI Reporting Key Performance Indicator Sales 52

BizAcuity

APRIL 1, 2023

Now it’s time to discuss leveraging AI for Ecommerce marketing in various ways. AI-driven marketing is a well-accepted mandate for businesses who are digital. According to SalesForce , 84% percent of marketers today are reported to be using AI, a 186% increase in adoption since 2018. and by product life-cycle.

Marketing 52

Marketing Machine Learning Strategy Data-driven 52

IBM Big Data Hub

SEPTEMBER 6, 2023

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

Marketing 87

Marketing Technology Advertising ROI 87

datapine

APRIL 13, 2021

Although this is positive for the many types of agencies in the market, it has also left them facing a big challenge. The answer is modern agency analytics reports and interactive dashboards. Starting with its definition, following with the benefits of agency reports, a list of tools, and a set of agency dashboard examples.

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256

datapine

APRIL 12, 2023

Without further ado, let’s get started, first with the incremental sales definition. Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. What Are Incremental Sales? The owners calculate their incremental sales in this way: Incremental Sales ($): $20,000 – $14,000 = $6,000.

Sales 176

Sales KPI Metrics Cost-Benefit 176

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Marketing. Let me share a simple definition that helps me understand each phrase. Machine Learning | Marketing. You are seeing many applications of Machine Learning being applied to Marketing.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

datapine

FEBRUARY 3, 2022

Let’s quick it off with the definition of metrics and KPIs! Companies usually visualize these measurements together with the help of interactive KPI reports. Some examples of metrics include the Lead-to-Conversion-Ratio, Return Rate, and Acquisition Costs by Marketing Channel. What Are KPIs? What Are Metrics?

Metrics 189

Metrics KPI Key Performance Indicator Sales 189

Juice Analytics

JULY 10, 2021

journalists, authors, marketers — have come to appreciate the impact that data can bring to their message. However, arriving at a shared definition of what is (and what is not) a data story has been elusive. We’d like to offer the following definition to bring clarity and draw boundaries around the concept of data storytelling.

Dashboards 138

Dashboards Visualization Interactive Marketing 138

Smart Data Collective

NOVEMBER 1, 2019

AI is becoming more important in many areas of marketing. AI is used by 61% of marketers to identify trends, while others are finding even more brilliant AI applications. A growing number of YouTube marketers are starting to use AI to get a higher ROI. What are the benefits of artificial intelligence in video marketing ?

Marketing 44

Marketing Technology Interactive Advertising 44

Smart Data Collective

MAY 16, 2023

David Curry of Business of Apps points out that the market for Android apps is massive since around 75% of all smartphone users have Androids. And in this regard, the Android SDK is definitely helpful. If you take too long to deploy your app, competitors will create better ones and steal your market share. third-party SDKs.

Technology 95

Technology Publishing Marketing Sales 95

datapine

FEBRUARY 9, 2023

In this insightful guide, we will look at the definition, go through some benefits, and dive into the key features that you should look for when investing in white label reporting tools. Let’s get started with the definition. What Are White Label Reports? Your Chance: Want to build your own white label reports & dashboards?

Dashboards 186

Dashboards Reporting Sales Software 186

Juice Analytics

NOVEMBER 22, 2021

Whether you are a consultant, marketer, researcher, or financial analyst…a big part of your job is presenting data. if you are slide-oriented or Juicebox if you are presenting more data and want interactivity. At that point, you are definitely off-message, and potentially losing your audience’s confidence.

Visualization 141

Visualization Interactive Consulting Metrics 141

datapine

OCTOBER 29, 2021

This is where interactive weekly reports come into the picture. Let’s kick it off with the definition. Powered by interactive visualizations, managers use these reports to outline the progress of the week and find improvement opportunities for the future. We will see these interactive reports in action throughout the post.

Interactive 220

Interactive Reporting Dashboards Metrics 220

CIO Business Intelligence

MAY 26, 2023

Urkude: The move from a promoter-led business to a one of the largest conglomerates in the world is definitely a big change. I was regularly interacting not only with the IT leadership but also with the other business teams such as SCM, HR, accounts and finance, strategy, and M&A of the Reliance Group.

Interactive 113

Interactive Manufacturing Cost-Benefit Digital Transformation 113

datapine

AUGUST 7, 2019

Software as a service (SaaS) has blossomed in the last five years, and the public SaaS market is expected to grow to $76 billion by the year 2020, according to FinancesOnline. There’s no doubt that the SaaS market has a bright and prosperous future, but with fresh innovations emerging all the time, the competition has never been more fierce.

Dashboards 168

Dashboards Management KPI Cost-Benefit 168

Rocket-Powered Data Science

JANUARY 21, 2024

We are talking about smooth and faultless streaming video, crisp and clean phone calls, information-intensive online meetings, error-free data-sharing, and nearly instantaneous social media accesses and interactions by vast numbers of people (think World Cup Finals, or a live concert by top music artists for a global cause).

IT 183

IT Broadcasting Recreation/Entertainment Technology 183

datapine

MARCH 16, 2023

Here, you’ll learn the definition, its advantages in a business context, common types and their use cases as well as an insightful list of examples for different functions and industries. Let’s dive in with the definition. We started this series with gauge charts , now it’s the turn of one of the most common charts: the bar chart.

Visualization 196

Visualization KPI Cost-Benefit Dashboards 196

O'Reilly on Data

JULY 11, 2023

Despite the well-publicized layoffs, the job market for programmers is great, it’s likely to remain great, and you’re probably better off finding an employer who doesn’t see you as an expense to be minimized. Programmers who work for those companies risk losing their jobs to AI. But that best case only saves 20% of a programmer’s time.

Testing 248

Testing Software Visualization Interactive 248

datapine

SEPTEMBER 29, 2022

quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. What is the definition of data quality? Let’s examine the benefits of high-quality data in marketing. 6) Data Quality Metrics Examples.

Data Quality 241

Data Quality Metrics Data-driven Management 241

Smart Data Collective

NOVEMBER 17, 2021

They have found that data analytics is a valuable component of marketing campaigns , financial planning objectives, human resource guidelines and much more. Insurance, investing, logistics and digital marketing are among some of the professions most affected by big data. Well, it may not seem obvious, but there is.

Data Analytics 127

Data Analytics Analytics Advertising Data-driven 127

Smart Data Collective

SEPTEMBER 28, 2022

Effective for Marketing. One of the reasons they are investing in it is to scale their marketing strategies. The automated outbound calling feature is widely used for marketing purposes. Either way, automated outbound calls can help you market your business a lot more effectively. Until next time, cheers!

Technology 125

Technology Cost-Benefit Marketing Advertising 125

Octopai

APRIL 20, 2023

Administration, marketing and sales, for example, are all different domains within a business. They will often overlap and will certainly interact, but each domain has its own perspectives, term definitions and needs, even when it comes to concepts shared by domains, such as “revenue.”

Data-driven 77

Data-driven Data Architecture Sales Modeling 77

datapine

OCTOBER 7, 2020

By establishing clear operational metrics and evaluate performance, companies have the advantage of using what is crucial to stay competitive in the market, and that’s data. An additional important thing to consider is which one business should implement in order to gain sustainable success and maintain its competitiveness on the market.

KPI 269

KPI Metrics Sales Visualization 269

datapine

AUGUST 21, 2019

If you can set up your email marketing and your marketing funnel to boost your CLV, then you can spend more on Google or Facebook Ads to get customers than your competitors can. A definitive sales graph example for any growing organization. 8) Revenue And Sales Interactive Management Overview. 4) Average Revenue Per Unit.

Sales 235

Sales Dashboards KPI Visualization 235

CIO Business Intelligence

AUGUST 9, 2023

“The end goal of digital transformation is to be more intelligent and improve total experience,” adds Sheryl Kingston, research director at 451 Research, a part of SP Global Market Intelligence. Amazon became a metaphor for markets upended in upstarts digitalization wake. Deere & Co.,

Digital Transformation 137

Digital Transformation Strategy Data-driven Consulting 137

datapine

JULY 31, 2019

Exclusive Bonus Content: Your Definitive Guide to Salesforce Reports! Salesforce report is a management tool that offers a visual representation of essential sales-based data through a centralized cloud-based reporting platform with the goal to enhance critical elements of a business, including marketing, sales, commerce, and service.

Reporting 160

Reporting Dashboards KPI Sales 160

datapine

JANUARY 6, 2022

Based on that amount of data alone, it is clear the calling card of any successful enterprise in today’s global world will be the ability to analyze complex data, produce actionable insights and adapt to new market needs… all at the speed of thought. Business dashboards are the digital age tools for big data.

Visualization 246

Visualization Dashboards Cost-Benefit Measurement 246

Smart Data Collective

JANUARY 30, 2023

They can see how their teams are interacting and whether certain members are missing deadlines or making consistent errors. That way, they can spot the advantages and downsides, and you can get the precious feedback sooner than later — all without wasting money on placing the product on the market and advertising it.

Software 98

Software Strategy Testing Advertising 98

Smart Data Collective

JUNE 3, 2021

The market for data analytics in the insurance sector is projected to be worth nearly $22.5 AI can help companies determine the fair market value of their policy when they want to liquidate it for cash. This definitely makes the insurance industry one of the biggest consumers of machine learning technology.

Insurance 98

Insurance Machine Learning Cost-Benefit Risk 98

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

JUNE 15, 2023

The new era of reporting is interactive and offers an insightful mix of real-time and historical insights. Keep reading to find a definition, benefits, examples, and some key best practices to generate them successfully! Insights, businesses need to stay competitive and skyrocket their success.

Reporting 207

Reporting Cost-Benefit Dashboards Sales 207

FineReport

MARCH 7, 2024

As we explore examples of data analysis reports and interactive report data analysis dashboards, we embark on a journey to unravel the nuanced art of transforming raw data into meaningful narratives that empower decision-makers. Market analysis serves the pivotal role of summarizing a company’s marketing endeavors.

Dashboards 52

Dashboards Reporting Advertising Statistics 52

CIO Business Intelligence

NOVEMBER 14, 2022

Decision support systems definition A decision support system (DSS) is an interactive information system that analyzes large volumes of data for informing business decisions. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help. ERP dashboards.

Data mining 144

Data mining Data-driven Statistics OLAP 144

Cloudera

AUGUST 6, 2021

Understanding what customers want, their motivations, interests and preferences, and subsequently being able to predict and influence their behaviour makes the difference between just scraping by and being a market leader. Today, interactions with a brand spans omnichannel touchpoints. One esoteric term leads to another. .

Data-driven 104

Data-driven B2B Data Strategy Strategy 104

Decision Management Solutions

MARCH 31, 2022

These customers want more from their B2B sellers — “ more channels, more convenience, and a more personalized experience “ It’s not that they don’t still want traditional interactions or that they just want remote human interactions – they want these and digital self-service in equal measure.

B2B 72

B2B Sales Interactive Marketing 72