Alation

DECEMBER 20, 2022

Increasing revenue, going after a new market, etc., Failing to measure the impact of digital transformation against corporate strategies and OKRs. If you cannot measure the improvement, maybe don’t do it.” These organizations use experimentation and constant market testing to learn and invest. Parting Words.

Digital Transformation 96

Digital Transformation Scorecard Measurement Experimentation 96

Smart Data Collective

JULY 9, 2023

Optimizing Conversion Rates with Data-Driven Strategies A/B Testing and Experimentation for Conversion Rate Optimization A/B testing is essential for discovering which version of your website’s elements are most effective in driving conversions. Take no risks when it comes to protecting data privacy!

Optimization 74

Optimization Data Analytics Analytics Data-driven 74

O'Reilly on Data

MARCH 31, 2020

You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. This has serious implications for software testing, versioning, deployment, and other core development processes. Measurement, tracking, and logging is less of a priority in enterprise software.

Management 339

Management Machine Learning Experimentation Metrics 339

CIO Business Intelligence

FEBRUARY 21, 2023

The firm must also attract younger customers amid growing competition from microbreweries, higher market prices and new attitudes to alcohol consumption. This backbone, says Ing Yan, will allow the operating companies to provide seamless customer experiences, drive efficient end-to-end processes, and ensure scalability across markets. “It

Digital Transformation 91

Digital Transformation Sales Experimentation Optimization 91

CIO Business Intelligence

AUGUST 16, 2023

Nearly 15 years ago, the then Vägverket Produktion was incorporated so road maintenance on Sweden’s national road network could be put on the competitive open market. But today, Svevia is driving cross-sector digitization projects where new technology for increased safety for road workers and users is tested.

Risk 77

Risk Cost-Benefit Digital Transformation Internet of Things 77

CIO Business Intelligence

AUGUST 17, 2023

“Since the middle of last year, we’ve been analyzing the potential impact, opportunities, and risks of the speed of innovation in this area, as well as introduced policies and implemented measures to minimize risks,” he says. We’re testing ChatGPT at an individual level,” he says. But overall, we see this as a huge opportunity.

Risk 87

Risk Cost-Benefit Strategy Experimentation 87

CIO Business Intelligence

OCTOBER 9, 2023

Hyatt’s experimental mindset and listen-first approach are heavily applied to IT’s pursuit of innovation, he says. In the rush to innovate, teams can forget the basics, such as insufficient testing, so constant monitoring is crucial to ensure you’re providing value, adds TFCU’s Renganathan. He learned that the hard way.

Strategy 133

Strategy Technology Experimentation Testing 133

IBM Big Data Hub

APRIL 18, 2024

While leaders have some reservations about the benefits of current AI, organizations are actively investing in gen AI deployment, significantly increasing budgets, expanding use cases, and transitioning projects from experimentation to production. Code (62%) : Gen AI helps developers write code more efficiently and with fewer errors.

Cost-Benefit 89

Cost-Benefit Modeling Manufacturing Interactive 89

CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. Gaming: Companies behind popular video games argue that their virtual worlds are the closest thing resembling a “metaverse” on the market.

Advertising 82

Advertising Recreation/Entertainment Experimentation Enterprise 82

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

Sisense

JANUARY 21, 2020

You’re working for an ice cream company that is about to market a brand new special-edition flavor. A new drug promising to reduce the risk of heart attack was tested with two groups. They measured both the blood pressure of the participants and if they had a heart attack or not. How does this happen? Forewarned is forearmed.

Testing 104

Testing Risk Data-driven Statistics 104

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. Testing out a new feature. Form a hypothesis.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

CIO Business Intelligence

OCTOBER 18, 2023

Gen AI boom in the making Many early and established forays into generative AI are being developed on the AI platforms of cloud leaders Microsoft, Google, and Amazon, reportedly with numerous guardrails and governance measures in place to contain unrestricted exploration.

Risk 130

Risk Manufacturing Enterprise Technology 130

Occam's Razor

NOVEMBER 12, 2006

Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website. Even though we should not obsess about conversion rate we do.

Measurement 99

Measurement Analytics Optimization Marketing 99

Ontotext

APRIL 3, 2024

So, this is a big driver for the outcome because when you are saving money for the business, you can measure it and see its value. Nimit Mehta: I think that 2024 is going to be a buckle-down year, but, at the same time, we’ll see a rapid explosion of experimentation. It’s not about just hitting the quarterly numbers. Maybe later.

Technology 59

Technology Risk Digital Transformation Measurement 59

Insight

MARCH 12, 2020

I tested several different flavors of BERT for use as synopsis classifiers before settling on the DistilBERT model from Hugging Face. One way that we can get around this is to use the proportion of tags that fall into a given class as a measure of our degree of confidence in that class association. In other words, if 0.1%

Modeling 59

Modeling Metadata Publishing Sales 59

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times.

Cost-Benefit 136

Cost-Benefit Metrics Insurance Measurement 136

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Insight

APRIL 28, 2020

How will they interact with product, engineering, sales, or marketing? provide an opportunity to measure both. If the day-to-day involves collaborating on experiments with a technical product manager, they should be able to design a basic experimental framework to measure changes in a hypothetical product’s KPIs.

Data-driven 53

Data-driven Data Science Experimentation Measurement 53

bridgei2i

APRIL 28, 2020

Despite the downturn in the market, Doug explains that enterprises should focus on data and analytics investments. And obviously, such times call for truly unprecedented measures. But, you know, we’ve experienced recorded instances of pandemics and market crashes and so forth, and a recurrence is different. Aruna: Got it.

Enterprise 103

Enterprise Data Analytics Analytics Forecasting 103

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. Controlled experimentation.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

NOVEMBER 13, 2009

It is not just a business book, though every dna strand in this book is more about online marketing than online analytics. Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! I am out of breath! Glory will be yours!!

Analytics 71

Analytics Metrics Measurement Testing 71

DataKitchen

APRIL 13, 2021

As a result, vendors that market DataOps capabilities have grown in pace with the popularity of the practice. Testing and Data Observability. Please let us know if we have forgotten anyone or if you have any comments (marketing@datakitchen.io). Testing and Data Observability. Meta-Orchestration. Continuous Deployment.

Testing 300

Testing Machine Learning Consulting Data Quality 300

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Metrics 68

O'Reilly on Data

OCTOBER 13, 2020

Our previous articles in this series introduce our own take on AI product management , discuss the skills that AI product managers need , and detail how to bring an AI product to market. In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing.

Management 253

Management Metrics Machine Learning Modeling 253

O'Reilly on Data

SEPTEMBER 15, 2020

Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., Technical competence: Competence measures a team’s ability to successfully deliver on initiatives and projects. They’re not new to the field; they’ve solved problems, and have discovered what does and doesn’t work.

Cost-Benefit 300

Cost-Benefit Advertising ROI Machine Learning 300

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being. Bonus, from Yahoo!

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

CIO Business Intelligence

APRIL 18, 2022

Tech leaders “should have a common language that clearly defines their company’s digital imperatives, with related value measures, that allows the organization to align on strategy across the C-suite and to communicate the strategic value they hope to achieve from it,” Nanda says. They invest in cloud experimentation.

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. The problem is Marketing and lack of imagination in using the web/digital channels. If you are a digital marketer then this absolutely is your problem. 7 Rules for Digital Marketing Revolutionaries! The problem, it turns out, is not data.

Marketing 140

Marketing B2B Measurement Risk 140

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

In this post, we discuss three types of uncertainty: Statistical uncertainty : the gap between the estimand , the unobserved property of the population we wish to measure, and an estimate of it from observed data. Representational uncertainty : the gap between the desired meaning of some measure and its actual meaning.

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). What ideas to test first on your site? The book is for CEO's and Marketer's and Search Specialists and Web Designers and User Researchers and Website Administrators and Website Owners and HiPPO's and of course Web Analysts. Clicks and outcomes.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Cloudera

MARCH 2, 2022

Experimental evaluation: We did extensive evaluation of the technique to see how it affects performance and memory utilization. Billion-Row benchmark: On a single daemon, we ran the build and probe benchmark for a billion rows to measure the performance and memory consumed. This ensures sizeof(Bucket) is 8 which is power of 2.

Data Warehouse 89

Data Warehouse Optimization Analytics Sales 89

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI. It is similar to R&D.

Management 110

Management Machine Learning Experimentation Metrics 110

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means.

Statistics 44

Statistics Optimization Modeling Experimentation 44

O'Reilly on Data

MARCH 23, 2023

It’s commonly believed that the more parameters, the better; that’s at least a good story for marketing to tell. Tokens ChatGPT’s sense of “context”—the amount of text that it considers when it’s in conversation—is measured in “tokens,” which are also used for billing. Tokens are significant parts of a word.

IT 271

IT Modeling Testing Risk 271

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. Such decisions involve an actual hypothesis test on specific metrics (e.g.

Experimentation 68

Experimentation Sales Metrics Measurement 68