Occam's Razor

JULY 24, 2018

Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. Each cell contains a metric (online, offline, nonline ). That’s because we have to talk about tools (so many!),

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. These changes impact my AdWords spend sub-optimally. What Is Not Going Away.

Optimization 154

Optimization Reporting Experimentation Metrics 154

CIO Business Intelligence

MARCH 21, 2022

Data scientists are becoming increasingly important in business, as organizations rely more heavily on data analytics to drive decision-making and lean on automation and machine learning as core components of their IT strategies. Data scientist job description. Get the latest insights by signing up for our newsletters. ]

Unstructured Data 135

Unstructured Data Data Analytics Analytics Structured Data 135

Octopai

OCTOBER 26, 2022

When DataOps principles are implemented within an organization, you see an increase in collaboration, experimentation, deployment speed and data quality. Continuous DataOps metrics testing checks data’s validity, completeness and integrity at input and output. Just-in-Time” manufacturing increases production while optimizing resources.

Data Quality 52

Data Quality Data Analytics Analytics Manufacturing 52

CIO Business Intelligence

JUNE 27, 2022

I’m now primarily focused on product strategy, organizational efficiency, and generally trying to make sure we don’t forget where we came from, especially around the open source side of things. A lot of the current approaches feel very experimental and are tough to see as maintainable, so there’s certainly still room for growth here.

Software 104

Software Experimentation Testing Marketing 104

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Barriers To An Effective Web Measurement Strategy [+ Solutions!]. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

KPI 124

KPI Metrics Measurement ROI 124

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. It is utilized to effectively communicate a company’s marketing strategy, including research, promotional tactics, goals and expected outcomes. Structure your metrics.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

MAY 20, 2020

With a powerful dashboard maker , each point of your customer relations can be optimized to maximize your performance while bringing various additional benefits to the picture. To inspire your customer relationship management report for managing your metrics, explore our cutting-edge selection of KPI examples.

Dashboards 265

Dashboards Reporting KPI Visualization 265

Occam's Razor

FEBRUARY 26, 2008

Here are 6 strategies you can use to bring the voice of the customer and perspective from competitors to the table, and win big (!!). # 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. The Google Website Optimizer is free ! Experimentation and Testing: A Primer.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

CIO Business Intelligence

MARCH 5, 2024

Many other platforms, such as Coveo’s Relative Generative Answering , Quickbase AI , and LaunchDarkly’s Product Experimentation , have embedded virtual assistant capabilities but don’t brand them copilots. As copilot technology capabilities are changing rapidly, leaders should frequently identify metrics and evaluate strategies.

Cost-Benefit 119

Cost-Benefit Advertising Experimentation Software 119

Occam's Razor

DECEMBER 9, 2009

some reports going out on schedule (even if data pukes) then an optimal path might be to centralize some where (see item #2 below). [B] Should I go with a centralized or decentralized or some other strategy (more on this below)? I use this as the first filter because I am trying to gauge how to have the highest impact, quickly. [A]

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. A good thing.

Analytics 71

Analytics Metrics Measurement Testing 71

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. It should be noted that inverse probability weighting is not generally optimal (i.e., This is often referred to as the positivity assumption. the curse of dimensionality).

Statistics 44

Statistics Optimization Modeling Experimentation 44

DataKitchen

APRIL 13, 2021

Observe, optimize, and scale enterprise data pipelines. . A complete DataOps program will have a unified, system-wide view of process metrics using a common data store. DataMo – Datmo tools help you seamlessly deploy and manage models in a scalable, reliable, and cost-optimized way. Monte Carlo Data — Data reliability delivered.

Testing 307

Testing Machine Learning Consulting Data Quality 307

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. Such decisions involve an actual hypothesis test on specific metrics (e.g.

Experimentation 68

Experimentation Sales Metrics Measurement 68

AWS Big Data

NOVEMBER 14, 2023

Amazon Kinesis Data Streams is a foundational data strategy pillar for tens of thousands of customers. A data strategy that incorporates streaming is necessary to deliver personalization and proprietary data that is available for querying in real time. Real-time streaming data technologies are essential for digital transformation.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Another pattern that I’ve seen in good PMs is that they’re very metric-driven.

Management 110

Management Machine Learning Experimentation Metrics 110

AWS Big Data

JULY 20, 2023

Determining optimal table partitioning Determining optimal partitioning for each table is very important in order to optimize query performance and minimize the impact on teams querying the tables when partitioning changes. The following diagram illustrates the solution architecture. Orca addressed this in several ways.

Data Lake 84

Data Lake Analytics Snapshot Optimization 84

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. If you want to truly rock digital, this is what your digital strategy should look like… So do your periodic product launches/site refreshes. Let's do this! #1:

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? And, of course there is the delicious detail of this strategy not adding burden to your site's visitor experience due to it's async nature. What specific strategies are you currently leveraging to accomplish aforementioned objectives? So beautiful.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Corinium

APRIL 25, 2019

Most of my days focus on understanding what’s happening in the market, defining overall product strategy and direction, and translating into execution across the various teams. Life insurance needs accurate data on consumer health, age and other metrics of risk. And then there is the Cloud.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Cloudera

JUNE 6, 2019

Multi-tenancy Strategies with Virtual Private Clusters. Prior to using Virtual Private Clusters, cluster admins need to decide on an isolation strategy for the compute-only clusters. Here are three possible strategies they may consider: 1) By user, team, or business unit. In other words, tenants map to human beings.

Metadata 85

Metadata Data Lake Optimization Strategy 85

AWS Big Data

JANUARY 24, 2023

The utility for cloning and experimentation is available in the open-sourced GitHub repository. It contains references to data that is used as sources and targets in AWS Glue ETL (extract, transform, and load) jobs, and stores information about the location, schema, and runtime metrics of your data. Also consider the trade-offs.

Data Architecture 64

Data Architecture Metadata Data Lake Snapshot 64

AWS Big Data

JULY 26, 2023

The vector engine supports the popular distance metrics such as Euclidean, cosine similarity, and dot product, and can accommodate 16,000 dimensions, making it well-suited to support a wide range of foundational and other AI/ML models. To create the vector index, you must define the vector field name, dimensions, and the distance metric.

Metadata 52

Metadata Cost-Benefit Testing Metrics 52

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. our measurement strategies 2. This is sad.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. It is hard, it is time consuming, but it also allows you to test your hypotheses on possible optimal allocations, test them in the real world, find the best answers and be brilliant with your marketing spend mix. I can use that to hypothesize what an optimal budget allocation might look like.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

OCTOBER 23, 2006

‡ Never start with clickstream, it becomes “old” quickly ‡ People care about their paychecks ‡ Execution strategy: ~ Identify Senior Management hot buttons ~ Exhibit daily that you can • increase revenue • trim costs • improve customer satisfaction. Attend strategy and operational meetings.

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

MAY 18, 2010

The multi-channel strategy you are executing is unique. You have to have a segmentation strategy that is unique to you. Acquisition also includes search engine optimization (SEO), because it is an activity on which you spend time and money. All of the above are examples of acquisition strategies.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

OCTOBER 19, 2010

Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. Mongoose Metrics ~ ifbyphone. Experimentation and Testing Tools [The "Why" – Part 1]. Google Website Optimizer.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. Alex Cohen: How to optimize with sparse data! or non-U.S.),

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Domino Data Lab

AUGUST 26, 2019

When hyperparameters are also used for optimization and tuned for a specific dataset, they also impact predictive accuracy. Searching is a very general approach to solving or optimizing problems. I will continue using parameters (which are optimized during training) and hyperparameters (which are tuned via cross-validation).

Testing 79

Testing Modeling Machine Learning Metrics 79

Occam's Razor

NOVEMBER 5, 2007

The fact that to make optimal decisions on the web I was going to have to be comfortable with multiple sources of data, all valuable and all necessary to win. The strategy, for me, was two fold: Go figure out what sources of data, web and non-web, were needed to make decisions. The last one was the most interesting and delightful.

Analytics 98

Analytics Experimentation Metrics Measurement 98