Occam's Razor

MAY 5, 2016

Setting Google Analytics front end elements (custom dimensions, advanced segments). Five Reports and KPIs that deliver critical insights from ad blocking behavior. And, of course I would not be as smart about digital marketing as I am without paying for Baekdal Plus. You see different models people use to make money there.

Metrics 103

Metrics Reporting Analytics Advertising 103

FineReport

APRIL 3, 2024

Key Features of BI Dashboards: Customizable interface Interactivity Real-time data accessibility Web browser compatibility Predefined templates Collaborative sharing capabilities BI Dashboards vs. BI Reports: While both dashboards and reports are pivotal in business intelligence, they serve distinct purposes.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Sisense

JUNE 22, 2021

Until recently, marketers used a default “last-touch” attribution model for sales, attributing them to the last touch, or last click before purchase. However, in today’s multi-channel environment, this model can lead to misunderstanding the customer journey, resulting in misallocation of budgets and suboptimal tactics.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

CIO Business Intelligence

APRIL 19, 2022

Jobs in technology are plentiful, as evidenced by the nearly 388,000 postings in February, according to a report from CompTIA. Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. million in 2020 to 51.1 million in 2021.

IT 95

IT Cost-Benefit Strategy Consulting 95

Smart Data Collective

JANUARY 26, 2022

Usually, the legal space lacked the data to measure appropriately and report its findings. Increasingly, though, brands and businesses of all sizes expect their legal representatives to leverage and report out – data the same way as the rest of the company. Increased Marketing Potential.

Data Analytics 73

Data Analytics Analytics Predictive Analytics Insurance 73

Smart Data Collective

NOVEMBER 20, 2022

It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., However, despite the enthusiasm and growing interest in big data, research on the real capabilities of data analytics technology in manufacturing processes is still relatively new. Publish content frequently.

Manufacturing 134

Manufacturing Marketing Data Analytics Analytics 134

Occam's Razor

JUNE 7, 2017

Why is this reality not smacking some sense into your marketing strategy? The Broken Promise of Marketing Utopia: Examples. Do you have access to any data to measure how deeply non-impactful your organic Social Media efforts are? And they can also measure how many of them walked into a Chick-fil-A in the next 12 hours.

Advertising 162

Advertising Marketing B2B ROI 162

bridgei2i

JUNE 3, 2020

Difficulties in forecasting & planning: Pre-COVID forecasts are no longer valid as the pandemic has entirely disrupted the market and enterprises would need to work on new models to predict KPIs. Forecasting models have to be created keeping in mind this uncertainty, and key indicators need to be identified for early detection.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Andrew White

JANUARY 11, 2021

What is unique about the D&A Leadership Vision is that it crossed over into business since for many organizations, the CDO reports into the CEO or COO (as examples). The fill report is here: Leadership Vision for 2021: Data and Analytics. Where does the Data Architect role fits in the Operational Model ?

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Ontotext

JANUARY 6, 2022

In green (C) are code lists, which show, for example, that KVT/kV is the symbol for kilovolts, MW/MAW is the symbol for megawatt and both are part of the code list for symbols of units of measure. Kibana is a very powerful tool for making analytics that is part of the Elastic stack. Spotting Data Consistency Issues.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

Darkhorse

APRIL 9, 2018

Or is it a static problem where the model will stay the same. The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. Or do you just have a single question you need answered.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. The post has three clusters of advice. This is normal.

Marketing 136

Marketing Analytics Machine Learning Strategy 136