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The future of casino marketing strategy is digital plus data

BizAcuity

Marketing a business with legal and regulatory complications is no less than navigating a minefield. Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. Casino Marketing matters.

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How to achieve high-impact personalization at scale with managed marketing services

IBM Big Data Hub

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

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Using generative AI to accelerate product innovation

IBM Big Data Hub

We’ll discuss select high-impact product use cases that demonstrate the potential of AI to revolutionize the way we develop, market and deliver products to customers. Stacking strong data management, predictive analytics and GenAI is foundational to taking your product organization to the next level.

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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

Retention marketing is about preventing your valuable customers from churning. In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Most customer data, however, are housed in separate data silos.

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Assisted Predictive Analytics Benefits All Team Members!

Smarten

Gartner has predicted that, ‘predictive and prescriptive analytics will attract 40% of net new enterprise investment in the overall business intelligence and analytics market.’ Why the focus on predictive analytics? Data Scientists can create and re-purpose analytical models and focus on strategic initiatives.

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Best BI Tools Examples for 2024: Business Intelligence Software

FineReport

From advanced analytics to predictive modeling, the evolving landscape of business intelligence is revolutionizing how data is processed and leveraged for actionable insights. Additionally, BI tools enable organizations to adopt a data-driven approach to strategy formulation, leading to more informed decision-making at all levels.

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IT leaders look beyond LLMs for gen AI needs

CIO Business Intelligence

Multimodal foundation models combine multiple modes, such as text, audio, image, and video, and are capable of generating captions for images or answering questions about images, according to IDC’s Market Glance: Generative Foundation AI Models. With this model, patients get results almost 80% faster than before.

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